Our Story

I’m Josefina Lunghi - Founder and creative director of Propósito.

I studied fashion production, explored art history, and eventually moved from Buenos Aires to Mexico — always guided by the same drive: to create things with soul and beauty.

What began as a personal passion naturally envolved into designing intimate, thoughtful celebrations. Today, Propósito is a small creative tem led by me, where every event is crafted with care, detail, and meaning.

We approach each celebration as a blank canvas — not with formulas, but with intention, design, and a story to tell.